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The Herbie Always Foundation is a non-profit organization that raises funds to support underprivileged youth and youth-based programs. It was created by family and friends of the late Herbert De La Cruz, who died unexpectedly due to heart failure.

To honor his legacy, the foundation is dedicated to establishing scholarships to be awarded to deserving youth who display outstanding achievement and a passion to help others. Currently, all proceeds benefit the Herbie De La Cruz Scholarship at Loyola High School of Los Angeles, with other grants and scholarships to follow in the near future.